A rebranding for the brand 'artitute', an online art magazine plateform. Changing the name to 'artaholic' and strengthen the image of its brand identity.
THE BRANDMARK
Artaholic is a welcoming plateform for all artist and art lovers. Designed in a friendly and artistic way, the letter A is being mold from an infinite sign which represent the endless artworks showcased by various visual artists which Artaholic writes on. The wavy stokes that make up the symbol also represent waves, showing flexibility and creativity of the works Artaholic covers. It also represent how Artaholic able to flow with the art trends we have today. The addition of the outer strokes symbolises wind, pushing the waves, moving Artaholic forward, striving to achieve to be a world class brand.
THE WORDMARK
The curvy, elegant strokes of the fonts portray the casual yet professional writings by the writers of Artaholic. The dot on the letter ‘i’ is made into a comma to represent the unique writings of the art scenes in Singapore.
THE COLOURS
Coporating cyan and magenta portrays Artaholic friendliness and easy going nature. The vibrant colours also represents the creativity of various young aspiring visual artists. It is made outstanding, hoping to grasp more attention to promote the visual arts in Singapore. Cyan symbolises the waves/wind, calmly flowing with the trend of the various art scenes. Magenta symbolises the passion of the writer which keeps Artaholic going.
Year 2 Module Project, Branding [2012]
